creative director

BERLIN / MELBOURNE

Campaign

/

Digital

/

Film

Nexible

(

4

)

/ About the project

In Germany, paperwork isn't just a hassle – it's practically an art form.

Car accident? Ouch. Tooth chipped? Ugh. Lost your luggage? Total nightmare. But there’s something worse. So much worse. German paperwork. It’s so bad, they’ve even got a special word for it – "papierkram." Honestly, it’s enough to make you cry like a baby.

But with Nexible, those tear-inducing days are behind you. Our campaign captures those why-me moments in iconic, slightly exaggerated ways, so you can laugh at them while we handle the mess for you.

/ Credits

Client:

Client:

Nexible

Creative Director:

Creative Director:

Mark Taylor

Senior Art Director:

Heath Lock + Tolga Ulkumen

Art Director:

Art Director:

Joseph Lewis

Copywriter:

Copywriter:

Cagri Saka

Director:

Director:

MANSON

Production:

Production:

Rekorder GmbH

/ Year

2021

OTHER

PROJECTS

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