Campaign
/
Digital
/
Film
Nexible
(
4
)

/ About the project
In Germany, paperwork isn't just a hassle – it's practically an art form.
Car accident? Ouch. Tooth chipped? Ugh. Lost your luggage? Total nightmare. But there’s something worse. So much worse. German paperwork. It’s so bad, they’ve even got a special word for it – "papierkram." Honestly, it’s enough to make you cry like a baby.
But with Nexible, those tear-inducing days are behind you. Our campaign captures those why-me moments in iconic, slightly exaggerated ways, so you can laugh at them while we handle the mess for you.
/ Credits
Nexible
Mark Taylor
Senior Art Director:
Heath Lock + Tolga Ulkumen
Joseph Lewis
Cagri Saka
MANSON
Rekorder GmbH
/ Year
2021
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