Klarna - I Dream of Klarna

Klarna has traditionally struggled with customers understanding exactly what it is their product does - are they a bank? A payment provider? A shopping app? It’s a little confusing.

We were tasked with coming up with an explainer video to help make sense of some of their features, with a focus on their wishlist feature - and who better to explain wishes, than a genie.

We shot a film starring influencer, activist and LGBTQ special envoy of the European Parliament, Riccardo Simonetti, starring as himself and a miniature genie - as he gives us a lesson on how Klarna works and how to make our shopping wishes come true.