creative director

BERLIN / MELBOURNE

Campaign

/

Stunt

/

Out of Home

Netflix - Pillboard

(

7

)

/ About the project

For the launch of the second season of the successful German Netflix series “How to Sell Drugs Online (Fast), we developed the world’s first “Pillboard” - a gigantic, 1.2 tonne artwork, consisting of approximately 120,000 ecstasy pills in collaboration with British artist Chemical X.

The series tells the story of a student who starts an online ecstasy mailing business from his bedroom. The art installation was set up in Berlin and shows the face of the main actor Maximilian Mundt.

/ Credits

Client:

Client:

Netflix

Senior Art Director:

Heath Lock

Copywriter:

Copywriter:

Lea Schneider

Artist:

Chemical X

Production:

Production:

Old Yellow + Basa Studio

/ Year

2021

OTHER

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