Fotografiska

Fotografiska is much more than a photo museum; it’s a cultural experience that blends art with talks from esteemed guests, live musical performances, world-class cocktail bars, and fine dining.

For the launch of the world-famous photo museum in Berlin, we set out to create a campaign that announced its arrival in a playful and contemporary style that Berliners could connect with, capturing the city’s unique vibe and reflecting the innovative spirit of Fotografiska.

We invited the people of Berlin to dive into a world where photography met flavor and art sparked connection, with cheeky headlines that added a lighthearted twist, ensuring our message was both fun and memorable. Instead of sticking to the formal, traditional tone typical of most museums, we embraced a more casual and relatable approach, making the campaign feel inviting and relevant to a modern audience.