Fun Factory

Germany’s leading sex toy brand, Fun Factory, asked us to take on an exciting challenge: create a playful campaign for the Be One, their first-ever foreplay toy made for couples who are curious to explore but want something beginner-friendly to start with.

We set out to make using sex toys feel more accessible and easygoing, so we focused on capturing authentic, unscripted stories from real-life Berlin couples who opened up about foreplay, intimacy, and their experiences. By sharing these candid moments, we aimed to break down taboos and help first-timers feel confident about exploring something new together.

Our cheeky campaign tagline, “Gebt’s euch zart” (meaning “give it to me softly”), has a funny play on word that perfectly captures the tender, playful touch this toy brings to any intimate moment with your partner.