Tinder

We were tasked to build a localised campaign surrounding Tinder’s iconic brand platform “It Starts With A Swipe”. It’s a platform that resonates because it beautifully captures what people love most about Tinder — that Tinder is a place of possibilities, where you can start any kind of connection you want, with all kinds of people.

In a time where Tinder is perceived as an app that largely amounts to hookups rather than deeper connections, we sought to change that by telling real life stories that reflects the fluidity and diversity of Gen Z relationships, because that’s what Tinder delivers: meaningful connections for all.