Klarna - F**k Mars

While Elon Musk and Richard Branson were battling it out over who could land on Mars first, we had one burning question: who the f**k actually wants to live on Mars? It’s a cold, dusty wasteland.

With our campaign for Klarna and About You’s second-hand fashion offering, we flipped the space race hype into a message on sustainable shopping. Why dream about the red planet when we can protect our blue one? We teamed up with some of Germany’s biggest influencers to push the message: shop pre-loved fashion and make sustainable choices to keep our home planet thriving.